Malt-O-Meal Rich Media with Dynamic Distance

Gaming idea to showcase the different varieties of Malt-O-Meal cereal and drive in-store purchases at Walmart. Users click the 320x50 or 300x250 banner to interact with the expanded rich media screens, including a product gallery with an Add to Cart CTA and locator map.

NatureMade Rich Media with Dynamic Distance

Gaming idea targeting millennials to showcase the health benefits of NatureMade gummies and drive in-store purchases at Walmart for summer retail shopping. Users click the 320x50 or 300x250 banner to interact with the expanded rich media screens, featuring tap to learn more health hotspots and product gallery with an Add to Cart CTA and locator map.

Oreo Rich Media with Dynamic Distance

Gaming idea to showcase the different varieties of Oreo flavors to drive in-store purchases at Walmart. Users click the 320x50 or 300x250 banner to interact with the expanded rich media screens, including a product gallery with an Add to Cart CTA and locator map.

NuttZo Banner Ad GIFs

NuttZo, a first-time client with GroundTruth, approached our team with a specific goal in mind. They wanted to draw sales to two items available at Walmart, with the potential to target shoppers in real time on their mobile devices. 

With no previous creatives to reference, I studied their website and communicated with client services to understand the message NuttZo wanted to highlight with these two items.

Purina Banner Ad GIFs: A/B Testing

The client goal was to highlight three different cat products available at Sam’s Club for a summer promotion. This project required a quick turnaround with two sets of creatives for A/B testing. The first set of creatives was a static file provided to us to animate, and the second set was up to us to design and animate.​​​​​​​